Lin Qingxuan: The Way to Survive in the Dark

Juan Tang, Jingxian Liu, Yanxi Chen and Rui Xu
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Juan Tang: Nanjing University of Posts and Telecommunications
Jingxian Liu: Nanjing University of Posts and Telecommunications
Yanxi Chen: Nanjing University of Posts and Telecommunications
Rui Xu: Nanjing University of Posts and Telecommunications

A chapter in Innovation of Digital Economy, 2023, pp 139-142 from Springer

Abstract: Abstract The sales of cosmetics industry was supposed to peak during the Spring Festival and Valentine's day. However, in early 2020, the number declined greatly during the COVID-19 pandemic, as cosmetics retailers were mainly offline. This case describes the process of how Shanghai local cosmetics brand Lin Qingxuan, who was blocked by the pandemic outbreak, rejuvenated after carrying out network marketing when the industry plummeted. This case inspires students to think about the methods and strategies of carrying out network marketing.

Keywords: Lin Qingxuan; Network marketing; 4P (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-981-99-1741-9_10

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