The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model

Peiqiang Li and He Hu
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Peiqiang Li: Hebei Normal University
He Hu: Hebei Normal University

A chapter in Innovation of Digital Economy, 2023, pp 171-183 from Springer

Abstract: Abstract In the era of digital economy, the e-commerce industry is developing rapidly. As a dark horse under the social dividend in the mobile internet era, Pinduoduo went public in the United States only three years after its establishment, and its market value reached trillions only five years after its establishment. Based on this, this paper combs the relevant research on business model innovation by domestic and foreign scholars, and analyzes the development path of Pinduoduo’s business model based on relevant theories.

Keywords: Pinduoduo; Business model; Path (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-1741-9_14

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DOI: 10.1007/978-981-99-1741-9_14

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