POP Mart: How to Maximize IP Value in the Field of Art Toy?

Xiaoxia Sun, Yu Jin and Xiaoxin Huang
Additional contact information
Xiaoxia Sun: Wenzhou Business College
Yu Jin: Wenzhou Business College
Xiaoxin Huang: Wenzhou Business College

A chapter in Innovation of Digital Economy, 2023, pp 223-236 from Springer

Abstract: Abstract Pop Mart was established in 2010 and launched the first fashion toy blind box in 2016. As the pioneer of domestic art toy track, it has set off the trend of blind box sales, and gradually expanded into an IP operation platform company of the whole industrial chain. Pop Mart tamps the competitive barriers by deeply cultivating IP innovation and fan operation ability, and forms diversified liquidity through an integrated platform of IP precipitation, online and offline terminal retail and community interaction. Among them, IP reserve is the core “moat” of Pop mart, and how does Pop Mart maximize its IP value?

Keywords: Pop Mart; IP value; Art toy (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-1741-9_17

Ordering information: This item can be ordered from
http://www.springer.com/9789819917419

DOI: 10.1007/978-981-99-1741-9_17

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().