The Innovative Development Road of Wenzhou E-commerce Park: The Practice of Xingdao E-commerce Industrial Park

Chenqing Su
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Chenqing Su: Wenzhou Business College

A chapter in Innovation of Digital Economy, 2023, pp 245-254 from Springer

Abstract: Abstract In the background of “Internet+” wave, e-commerce industrial park has become an important carrier of e-commerce development, vigorously developing e-commerce and building first-class e-commerce industrial park is of great significance to urban economic development. This case describes the background, current situation and history of Xingdao E-commerce Live Industrial Park, and shows the operation plan of Xingdao E-commerce Live Industrial Park to the readers. Through the description of the operation mode, function positioning, service scope, support policy and profit model in the development process of Xingdao Live Industry Park, it provokes readers to think about how to follow the trend of the times and develop innovatively in the new environment of “Internet+”, and then explore how other cities can learn from Xingdao Live Industry Park The book also explores how other cities can learn from Xingdao Live Industry Park to break through the bottleneck and get out of their own innovative path of e-commerce. The case of Xingdao Live Industry Park has an important reference value for the development of other e-commerce industrial parks.

Keywords: Industrial park; E-commerce enterprises; Innovation development (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-1741-9_19

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DOI: 10.1007/978-981-99-1741-9_19

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