The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”

Zhan Li and Hao Zheng
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Zhan Li: Hangzhou Normal University
Hao Zheng: Hangzhou Normal University

A chapter in Innovation of Digital Economy, 2023, pp 407-421 from Springer

Abstract: Abstract The update and iteration of Internet technology has stimulated the emergence of new business activities. Among them, the cross-border e-commerce platform for global consumers has achieved rapid development due to its convenient transaction and transcending time and space constraints. It has also become the choice of many merchants who intend to establish and expand cross-border business. This article takes the cross-border e-commerce platform AliExpress as the main research case, and elaborates on the relevant value chain links of AliExpress’s partnerships, cross-border logistics, customer service, marketing, cross-border payments and so on. Specific analysis of AliExpress’s enterprise value chain construction.

Keywords: Cross-border e-commerce platform; Value chain; AliExpress (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-1741-9_32

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DOI: 10.1007/978-981-99-1741-9_32

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