GOFANS E-commerce: Make the Down Lighter, Make the Supply Chain Softer

Jianshan Sun, Yezheng Liu and Yuanchun Jiang
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Jianshan Sun: Hefei University of Technology
Yezheng Liu: Hefei University of Technology
Yuanchun Jiang: Hefei University of Technology

A chapter in Innovation of Digital Economy, 2023, pp 443-454 from Springer

Abstract: Abstract This case mainly describes the transformation of GOFANS e-commerce from a traditional clothing brand to a well-known e-commerce brand, to adapt to changes in the Internet environment and changes in consumer behavior, the company’s continuous exploration in the operation mode and supply chain management. From the creation of e-commerce channels to the recovery of all offline stores, the layout of “light” assets, making the down lighter; from the construction of talent teams to the construction of flexible supply chain systems; from supplier management, logistics and distribution system improvement to brand upgrading, and gradually established a flexible supply chain system of “multiple styles, small batches, and multiple batches”, making the supply chain more flexible.

Keywords: E-commerce; Flexible supply chain; Light assets (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-981-99-1741-9_35

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