Codoon: The Gamification Experience as the Cornerstone of Consumer Loyalty

Yawen He, Huiqin Zhang and Yu Wang
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Yawen He: Chengdu University of Technology
Huiqin Zhang: Chengdu University of Technology
Yu Wang: Chengdu University of Technology

A chapter in Innovation of Digital Economy, 2023, pp 55-81 from Springer

Abstract: Abstract Godoon is a sports social media platform with more than 200 million users. After 12 years development, from a simple pedometer transformed to an one-stop intelligent motion platform with accurate precise sports records, sports events, activities, community and sports equipment seller and professional training courses. This case mainly introduces the development and growth process of Godoon since its establishment in 2010, and briefly describes how Godoon adjusts relevant business strategies as the environment changes. The case mainly introduces how Godoon Sports creates the virtual online experience based on consumer demand through gamification, constantly creates multi-dimensional values for customers, thus building customer loyalty. Under the guide of consumer experience model, game thinking and customer loyalty model in the Internet, the users of Godoon exercise habit incentive mechanism and the analysis of the online real-time sports events, and insight into the Internet companies in the elements of building customer loyalty and build online consumer experience and patterns, solve the confusion of enterprises in the process of user stickiness and mining customer value.

Keywords: Consumer experience; Gamification; Online sports event; Consumer loyalty (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-1741-9_5

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DOI: 10.1007/978-981-99-1741-9_5

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