Value Creation in Platforms
R. Srinivasan ()
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R. Srinivasan: Indian Institute of Management Bangalore
Chapter Chapter 3 in Platform Business Models for Executives, 2023, pp 27-39 from Springer
Abstract:
Abstract Not all platform firms are the same. They provide a variety of utilities depending on their design and intent. We elaborate on four major utilities that platform firms provide (reducing search costs—Discovery; two-way search based on certain criteria—Matching; reducing transaction costs and lubricating market frictions—Transaction; and providing feedback loops for improving quality and better discoverability—Evaluation). The platforms’ choice of specific combinations of these value opportunities defines the value architecture. At the end of this chapter, you would have learnt about the four major utilities—DMTE as a cycle, and platforms’ choices of value architecture.
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-4910-6_3
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DOI: 10.1007/978-981-99-4910-6_3
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