Lenovo: From Chinese Origins to a Global Player

Stefan Schmid () and Cigdem Polat ()
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Stefan Schmid: ESCP Europe Berlin
Cigdem Polat: ESCP Europe Berlin

A chapter in Internationalization of Business, 2018, pp 125-154 from Springer

Abstract: Abstract China-based Lenovo has managed to become the number-one seller of personal computers (PCs) in five major PC markets. To achieve this goal, the company has repeatedly chosen to grow via acquisitions, joint ventures and strategic alliances. The present case study provides an overview of Lenovo’s internationalization path and highlights the objectives and motives underlying the firm’s expansion strategy. It shows why Lenovo embarked on an inorganic growth strategy, although it had successfully established itself through organic growth on the Chinese market in previous years. The case study also outlines the company’s approach in meeting some of the major challenges in post-acquisition management.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mirchp:978-3-319-74089-8_6

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DOI: 10.1007/978-3-319-74089-8_6

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