How to transform sustainability practices into organizational benefits? The role of different cultural characteristics

André Luiz Romano () and Luis Miguel D. F. Ferreira ()
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André Luiz Romano: Universidade Aberta de Lisboa, UAB
Luis Miguel D. F. Ferreira: University of Coimbra

Operations Management Research, 2023, vol. 16, issue 1, No 10, 192-208

Abstract: Abstract This article evaluates the influence of Corporate Social Responsibility practices on organizational results. Although this relationship has been widely studied, there are no previous studies that analyze the role played by the characteristics of different company cultures. Although there are many publications on this topic, it is still not clear if and how such cultural characteristics influence the practice within the scope of operations management. The purpose of this study is to investigate the relation between Corporate Social Responsibility (CSR), organizational results and these cultural characteristics in Brazilian cosmetic companies. A survey was used to gather responses from 102 companies in the Brazilian cosmetic sector, and the data were examined using Correspondence Analysis, analyzing the patterns of associations. The results indicate an association between the most flexible internal cultural practices and a positive perception of the returns from the CSR and organizational results. Therefore, companies interested in enhancing their results should promote the internalization of flexible cultural principles, such as: privileging gender equality; providing employees direct access to their managers; fostering collective practices and interests; creating a free environment to question superiors and creating spaces to listen to employees.

Keywords: Corporate social responsibility; Organizational results; Cultural characteristics; Correspondence analysis; Brazil (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s12063-022-00287-3

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