Retraction Note: Modelling product lines diffusion: a framework incorporating competitive brands for sustainable innovations

Deepti Aggrawal (), Adarsh Anand (), Gunjan Bansal (), Gareth H. Davies (), Parisa Maroufkhani () and Yogesh K. Dwivedi ()
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Deepti Aggrawal: Delhi Technological University
Adarsh Anand: University of Delhi
Gunjan Bansal: University of Delhi
Gareth H. Davies: Swansea University
Parisa Maroufkhani: The University of Waikato Joint Institute, Zhejiang University City College
Yogesh K. Dwivedi: Swansea University

Operations Management Research, 2024, vol. 17, issue 2, No 33, 798-798

Date: 2024
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DOI: 10.1007/s12063-024-00462-8

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