Influence of Source Credibility on Search for Information

Sonika Singh ()
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Sonika Singh: University of Technology Sydney

A chapter in Advances in Digital Marketing and eCommerce, 2020, pp 149-152 from Springer

Abstract: Abstract The Internet is a prevalent source of product information for most consumers. To search for products consumer access information on manufacturer owned online information sources, social media and other third-party websites. However, fake content and information on social media and third party information websites is a growing problem and likely to influence credibility of the information source. This study seeks to examine the impact of source credibility on consumer’s search effort.

Keywords: Consumer search; Source credibility; Information search; Digital media (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-47595-6_19

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DOI: 10.1007/978-3-030-47595-6_19

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