Online Shopping Problems in the Context of B2C E-commerce in the Visegrad Four Countries

Richard Fedorko () and Štefan Kráľ ()
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Richard Fedorko: University of Presov
Štefan Kráľ: University of Presov

A chapter in Advances in Digital Marketing and eCommerce, 2021, pp 83-94 from Springer

Abstract: Abstract As online shopping grows, problems with online shopping grow, too. The main aim of the paper is to evaluate and compare problems customer face when online shopping in the Visegrad Four countries (Slovakia, Czechia, Hungary, Poland). The paper outlines the theoretical basis of online shopping and describes the main problems related to shopping via Internet. Based on data from the Eurostat database, the paper compares specific online shopping problems in the years 2015, 2017 and 2019. We found that the highest incidence of problems with online shopping in 2015 was reported in Hungary (40%), in 2017 in Poland (18%) and in 2019 in Czech Republic (28%). The most frequent problem in all V4 countries was that the delivery time of goods or services was longer than it was stated by the seller on the store’s website.

Keywords: Online shopping; Internet; Visegrad four; B2C; E-commerce; Customers; Problems (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-76520-0_9

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DOI: 10.1007/978-3-030-76520-0_9

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