First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels

Olivier Reimann (), Oliver Thomas (), Gunther Kucza () and Stefan Schuppisser ()
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Olivier Reimann: ZHAW School of Management and Law
Oliver Thomas: ZHAW School of Management and Law
Gunther Kucza: ZHAW School of Management and Law
Stefan Schuppisser: ZHAW School of Management and Law

A chapter in Advances in National Brand and Private Label Marketing, 2021, pp 20-23 from Springer

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-76935-2_3

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DOI: 10.1007/978-3-030-76935-2_3

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