Smart Tourism Technologies: How Effective Are They for Millennial Tourists?

Aggeliki Mitala, Aggeliki Konstantoglou, Dimitris Folinas () and Thomas Fotiadis
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Aggeliki Mitala: Open Hellenic University
Aggeliki Konstantoglou: Democritus University of Thrace
Dimitris Folinas: International Hellenic University
Thomas Fotiadis: Democritus University of Thrace

A chapter in Transcending Borders in Tourism Through Innovation and Cultural Heritage, 2022, pp 339-351 from Springer

Abstract: Abstract Millennials are the fastest-growing segment of the tourist market, which is expected to reach its peak in the next decade. It is likely to be a strong lever for the tourism sector, and therefore, a very lucrative target market for travel and tourism businesses. Smart tourism is a concept created by smart technologies: it enhances the interaction of people with objects, connects the digital world with the real world, and supports people’s holiday experiences with technological elements. The purpose of this study is to investigate whether the facilities provided by smart tourism technologies in a destination affect the level of millenials’ satisfaction, their intention to visit a destination again in the future, and their intention to recommend a destination to their loved ones. First, the new market of millennial tourists is examined and their special characteristics, desires, and preferences are identified. The technological solutions and capabilities of smart tourism technologies are recorded. Then, the results of a survey conducted in the period September–August in Greece are presented and analyzed. From the analysis of the results, it was observed that the characteristics of smart tourism technologies (STT) that have a greater impact on visitors’ satisfaction are the convenience of information, interactivity, and personalization. Moreover, it was discovered that the STT feature with the greatest impact on the intention to revisit a destination in the future is the accessibility facilities, while the feature that has a great impact on the intention to recommend a destination to other people in one’s social network is the convenience of information sharing.

Keywords: Smart tourism technologies; Millennial tourists; Survey; E-tourism (search for similar items in EconPapers)
JEL-codes: L81 L83 L86 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-92491-1_21

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DOI: 10.1007/978-3-030-92491-1_21

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