Lock Me Again: The Influence of Escape Room Experiences on Visitors’ Loyalty Intentions

Olga V. Anton and Alexander M. Pakhalov ()
Additional contact information
Olga V. Anton: Lomonosov Moscow State University
Alexander M. Pakhalov: Lomonosov Moscow State University

A chapter in Transcending Borders in Tourism Through Innovation and Cultural Heritage, 2022, pp 913-925 from Springer

Abstract: Abstract Real-life escape rooms are relatively new entertainment facilities that quickly turned into popular tourist attractions. However, the escape room market has slowed down due to the overflow of the market with standard escape rooms that fail to create unique visitors’ experiences. Thus, new experience design strategies with a focus both on stimulating return visits and on attracting new visitors are becoming a critical challenge for escape room providers. Our study aims to assess the impact of escape room experiences on visitors’ satisfaction and loyalty intentions. We base our study on the escape room visitors’ online survey followed by structural equation modeling (SEM) including confirmatory factor analysis (CFA) of the collected data. We measure visitors’ experiences using a set of metrics combined into two dimensions: immersion and participation. We also include in the survey questions aimed to measure the novelty of the experience, visitors’ satisfaction, and two loyalty intentions: intention to revisit and intention to recommend. Our findings reveal that the level of immersion directly affects intentions to revisit and to recommend. The perceived novelty of the experience significantly positively affects both loyalty intentions with the mediation role of satisfaction. These results show the importance of creating immersive and novel experiences that bring escape rooms closer to immersive theater.

Keywords: Escape rooms; Visitor experiences; Loyalty intentions; Immersion; Participation; Novelty perception (search for similar items in EconPapers)
JEL-codes: L83 M31 Z33 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-92491-1_54

Ordering information: This item can be ordered from
http://www.springer.com/9783030924911

DOI: 10.1007/978-3-030-92491-1_54

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().