How Technology Helps Farmers to Cater to Consumers – Channel Formats and Consumer Motives

Johanna Muggenhuber, Tanja Doppler, Cordula Cerha () and Robert Zniva ()
Additional contact information
Johanna Muggenhuber: Salzburg University of Applied Sciences
Tanja Doppler: Salzburg University of Applied Sciences
Cordula Cerha: Institute of Retailing and Data Science
Robert Zniva: Institute of Retailing and Data Science

A chapter in Advances in Digital Marketing and eCommerce, 2023, pp 120-128 from Springer

Abstract: Abstract Societal stakeholders have started to rethink agricultural supply chains and discuss strategies to improve its resilience to be better prepared for future disruptions. One of the main pillars of such a resilient system is regional farming and distribution. Short food supply chains (SFSCs) refer to systems of food production, distribution, and consumption that involve few intermediaries between the producer and the consumer. However, research on the structure and impact of SFSCs is scarce. The study at hand identifies and categorizes farmers direct-to-consumer activities, investigates the role of technology in this context and explores the motivation of users of such concepts.

Keywords: Short food supply chains (SFSCs); farmer to consumer; direct marketing channels; locavorism; technology (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-31836-8_16

Ordering information: This item can be ordered from
http://www.springer.com/9783031318368

DOI: 10.1007/978-3-031-31836-8_16

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().