Covid-19 Pandemic: The Least Factor Affecting the Lebanese E-commerce

Nada Khaddage-Soboh ()
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Nada Khaddage-Soboh: Lebanese American University (LAU)

A chapter in Advances in Digital Marketing and eCommerce, 2023, pp 178-184 from Springer

Abstract: Abstract The purpose of this study is to explore the Lebanese crisis effect along with the pandemic on the electronic commerce in the country. Qualitative data was collected using structured interviews with retailers and wholesalers who have been trading electronically for 5 years or more. A thematic inductive analysis was adopted. The results of the study have shown that e-commerce in the country was effected by various effects in addition to Covid-19; the banking issue, the devaluation of the currency, the dramatic inflation rate, the fixed salaries, Beirut blast, and an increasing level of mistrust. Retailers worldwide may use the study to have a clear view of the case happening in the country and how macro-level issues outside an organization may affect the demand level. Thus, it may be used as a guide for similar cases as all the interviewees succeeded to sustain the business despite the situation. Previous literature has excessively presented the factors that may influence e-commerce yet there are no studies to date explaining the effects of the mixture of factors that affected Lebanon between 2019 and 2022.

Keywords: e-consumption; Crisis; RCA model; Lebanon (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-31836-8_21

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DOI: 10.1007/978-3-031-31836-8_21

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