Discovering Issues in Cross-Cultural Adaptation of Questionnaire Through PLS-SEM Analysis

Fariha Reza () and Huma Amir
Additional contact information
Fariha Reza: Institute of Business Management

A chapter in State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM), 2023, pp 45-50 from Springer

Abstract: Abstract This paper highlights validity issues in cross-cultural adaptation and translation of data collection tool that were highlighted through PLS-SEM analysis using SmartPLS software. The paper explains the tool adaptation and translation process in light of the challenging linguistic proficiency of bottom of pyramid customers in Pakistan. Moreover, in Eastern cultures, where religiosity is a comprehensive construct, data analysis suggests that divergent validity between different constructs tends to decrease because people associate them with their religiosity and self-proclaimed morality. This research studied aspirational purchases for the bottom of the pyramid market in Pakistan. It was seen that while aspirational purchases directly affected self-determination and subjective well-being, patience, as a state factor, did not let a person despair in the face of unmet desires. This model was valid according to the literature; however, in the context of the BoP population in Pakistan, the validity of this model was below the acceptance threshold. The data collection methodology was reviewed to find out what could be wrong, and interesting highlights that should be considered in future research are explained.

Keywords: PLS-SEM analysis; Validity; Cross-cultural translation (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-34589-0_6

Ordering information: This item can be ordered from
http://www.springer.com/9783031345890

DOI: 10.1007/978-3-031-34589-0_6

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().