Motives and Perceptions of Greek Voters in National Elections of 2023

Harry Sophocleous (), Sofia Anastasiadou, Andreas Masouras and Sotiris Apostolopoulos
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Harry Sophocleous: University of Neapolis
Sofia Anastasiadou: University of Western Macedonia
Andreas Masouras: University of Neapolis
Sotiris Apostolopoulos: University of Neapolis

A chapter in Strategic Innovative Marketing and Tourism, 2024, pp 431-439 from Springer

Abstract: Abstract The current paper is founded on the statement that voting behaviour is an exercise of consumer behaviour and is modelled by factors such as the motives, the perceptions and the reason of voting. In this sense, the central research aim of the paper is to clarify and analyse the impact that the aforementioned factors might have upon voters’ behaviour. Accordingly, the paper provides an appropriate conceptual background and involved collecting of primary data, and thus, it employs a quantitative methodology. More specifically, the research involved a survey through the use of a structured questionnaire with the practice of a 5-point Linkert Scale, which permits assessing the impact of electoral behaviour. Furthermore, the survey was carried out electronically, with the procedure of a convenient sample, with 605 Greek citizens (men and women) with voting right. The responses took place between the 27th of June and the 11th of July 2023, just after the two subsequent Greek electoral contests. The specific circumstance was selected in order to achieve the deliberation of a clear electoral output and therefore, to attain the monitoring of a transparent impact of the electoral behaviour. Apart from the positive timing, an additional reason for which the Greek case has been chosen, is the fact that there is a constructive ground for the specific field. Therefore, the specific research is likely to contribute to the existing research gap. The research demonstrates and measures the electorate impact of the different aspects of voting behaviour. The paper reveals and measures the electoral impact of the motives, the perceptions and the reason of voting. The political arena and those involved may benefit from these results.

Keywords: Voters’ behaviour; Reason to vote; Voting motives; Voting perceptions; Candidates’ political and personal identity (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-51038-0_47

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DOI: 10.1007/978-3-031-51038-0_47

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