The UNESCO Experiential Digital Heritage Narrative in the Black Sea Basin

Aldo Russo and Dorothea Papathanasiou-Zuhrt ()
Additional contact information
Aldo Russo: Artifactory
Dorothea Papathanasiou-Zuhrt: Open University of Cyprus

A chapter in Strategic Innovative Marketing and Tourism, 2024, pp 671-678 from Springer

Abstract: Abstract New communication patterns define market preferences, while the constant use of e-devices in daily life impacted the common sense through the interpretation of visual codes. It is necessary to determine the quintessential steps to define a strategic approach to the European audio-visual aarket and find new opportunities for research, application and creation of new iconic audiovisuals to design and deliver cognitive-emotional experiences for an inclusive and accessible cultural heritage. The digital revolution has altered the production of various industrial sectors, the audio-visual market including and the use of outdated languages and technologies results in the loss of the audience in the sector. Transferring domain specific expertise and know how into new technologies, is not only adding to the quality of contents and the tradition of the sector, but it is becoming a factor for further developments and progress. Supported by the EU funded project BSB/831/ HERiPRENEURSHIP “Establishing long-lasting partnerships to upgrade heritage-based offers and create new investment opportunities in tourism and the cultural and creative industries”, a novel cultural experience pattern is introduced for the 6 Unesco-listed properties in Greece, Romania, Bulgaria, Moldova, Georgia, and Türkiye in the form of a multimedia eBook collection. The design is articulated in two central moments: (a) the presentation of a methodology acquired from many years of research in new media languages and applied in a number of European case studies on the use of tangible or intangible cultural heritage as instruments of social cohesion; (b) from a practical point of view, this methodology is applied to stories, myths, traditions and history reconfigured for the construction of new stories for an unlimited global audience. This paper discusses the process to lead a multicultural and multigenerational audience towards quality experiences at places of cultural significance through an integrated word-image relationship in the digital environment.

Keywords: Digital storytelling; Digital grammar; Audio-visuals (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-51038-0_72

Ordering information: This item can be ordered from
http://www.springer.com/9783031510380

DOI: 10.1007/978-3-031-51038-0_72

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().