Characteristics of Romanian Online Recruitment Websites and Students’ Use

Andreea Claudia Mardache () and Melisa Florina Balasescu
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Andreea Claudia Mardache: Transilvania University of Brasov
Melisa Florina Balasescu: Transilvania University of Brasov

A chapter in Strategic Innovative Marketing and Tourism, 2024, pp 705-714 from Springer

Abstract: Abstract Technology has increasingly changed the way human resource (HR) function achieves its goals. Organizations seek agile employees who can cope with continuous changes in a complex and uncertain environment. Effective recruitment is closely related to talent management, as organizations are interested in attracting talented people who can give a competitive advantage for the organization. The use of technology and artificial intelligence in recruitment will increasingly enable the creation of profiles that help organizations attract the best candidates for vacancies. In this context, due to its multiple advantages both for organizations and candidates, online recruitment is increasingly being used. However, it is important to be aware of the various problems associated with online recruitment and to find solutions in solving them. In this study, we conducted a content analysis of ten of the most popular recruitment websites in Romania, according to a wide range of criteria concerning the jobs on offer, but also the features of the sites. Moreover, we also conducted an exploratory survey (with a sample of 200 students) in order to identify the perception and use of these recruitment websites by students and recent university graduates. Recruitment websites are more and more complex and offer diverse and useful tools for users. Some of them already use artificial intelligence to help users identify the most compatible job. Students and recent university graduates predominantly use such websites when they are looking for a job.

Keywords: Online recruitment; Recruitment websites; Artificial intelligence (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/978-3-031-51038-0_76

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