Assessing the Social Performance of Emerging Business Models of the Metaverse

Taewon Suh () and Jeremy D. Suh ()
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Taewon Suh: McCoy College of Business, Texas State University
Jeremy D. Suh: The University of Texas at Austin

A chapter in Advances in Digital Marketing and eCommerce, 2024, pp 135-140 from Springer

Abstract: Abstract This article presents a taxonomy for business models in the rapidly evolving metaverse, identifying unique patterns for innovation. Integrating two conceptual frameworks, it combines the evolutionary and positioning views of business model innovation (Gavetti & Rivkin, 2007) with market and innovation orientations (Kohli et al., 1993; Siguaw et al., 2006). This approach yields four main metaverse strategy categories: market-driven, market-driving, market-shaping, and market-creating, each divided into two distinct archetypes, resulting in eight overall. The study categorizes various companies into these archetypes, offering insights into business model innovation in the metaverse. Additionally, it incorporates a framework on social sustainability, extending the analysis beyond market dynamics to include social performance considerations in the metaverse business models.

Keywords: the metaverse; business model innovation; sustainability; web3; digital marketing; electronic commerce (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-62135-2_14

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DOI: 10.1007/978-3-031-62135-2_14

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