Shopping Value and Delivery Mode Choice: The Role of Internet Usage

Ian Clark S. Sinapuelas ()
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Ian Clark S. Sinapuelas: San Francisco State University

A chapter in Advances in National Brand and Private Label Marketing, 2025, pp 71-75 from Springer

Abstract: Abstract The purpose of this study is to extend previous research on the relationship between shopping value and delivery mode choices. Specifically, we examine the moderating effect of internet usage on this relationship. Based on a survey of 180 undergraduate students, our findings suggest that the influence of utilitarian and hedonic shopping values on delivery mode preference varies depending on the individual’s level of internet usage.

Keywords: Omni-channel; Shopping value; Delivery mode; Fulfillment (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-97133-4_9

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DOI: 10.1007/978-3-031-97133-4_9

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