Blockcore: Football, Fashion, and Nostalgia in Generation Z

Sandra Bravo Durán () and Jorge Río Pérez ()
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Sandra Bravo Durán: UDIT Universidad de Diseño y Tecnología
Jorge Río Pérez: Universidad de Navarra

A chapter in Fashion Communication in the Digital Age, 2026, pp 139-149 from Springer

Abstract: Abstract This study examines the phenomenon of Blockcore, a trend that integrates elements of football, urban fashion, and nostalgia, analysing its sociocultural and stylistic impact on Generation Z. Using a mixed-methods approach, responses from 150 participants were analysed, evaluating variables such as interest in football, fashion as a form of self-expression, the influence of social media, and consumption patterns. The findings reveal that Blockcore represents a significant fusion of sports and urban culture, emerging as an inclusive style characterized by authenticity and aligned with generational values. Additionally, collaboration between brands and sports teams was identified as a crucial factor in establishing blockcore as a lasting cultural trend.

Keywords: Blockcore; Fashion; Football; Generation Z; Sports (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-99481-4_11

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DOI: 10.1007/978-3-031-99481-4_11

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