Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness

Eva María Caplliure (), Rafael Curras-Pérez (), Maria José Miquel () and Carmen Perez-Cabañero ()
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Eva María Caplliure: University of Valencia
Rafael Curras-Pérez: University of Valencia
Maria José Miquel: University of Valencia
Carmen Perez-Cabañero: University of Valencia

A chapter in Advances in National Brand and Private Label Marketing, 2015, pp 177-183 from Springer

Abstract: Abstract This study analyzes how consumers’ general attitude towards distributor brands, the perception held by the individual on the quality differences between distributor and manufacturer brands, as well as the anticipated satisfaction with the product are key variables for explaining the intention to purchase durable goods with distributor brands. As a significant contribution the influence of consumers’ price consciousness as a moderating variable is tested.

Keywords: Distributor brand; Attitude; Price consciousness; Durable goods; Anticipated satisfaction (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-20182-5_18

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DOI: 10.1007/978-3-319-20182-5_18

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