Tourism Innovation: Theoretical and Empirical Review

Ruben Molina (), Melissa Ochoa and Jorge Victor Alcaraz
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Ruben Molina: Universidad Michoacana de San Nicolás de Hidalgo
Melissa Ochoa: Universidad Michoacana de San Nicolás de Hidalgo
Jorge Victor Alcaraz: Universidad Michoacana de San Nicolás de Hidalgo

A chapter in Strategic Innovative Marketing, 2017, pp 139-144 from Springer

Abstract: Abstract Tourism has become one of the principal service sectors of the countries. The economic and social importance that it has achieved has been the result of a series of innovations, such as in transportation, in the technologies information and communications and in the services they offer, among others, which have an important role in this sector and benefiting destinations and visitors. Currently, the new segment, known as millennials tourists, are more informed and demand new experiences and higher quality in its stays, forcing businesses, and destinations to find new mechanisms to boost further innovation and new offerings products and services that are differentiated and highly competitive. This article presents a review of theoretical and empirical studies published by experts in international refereed journals and books on topics related to tourism innovation, in which it discussed the importance of this approach to the study of tourism development.

Keywords: Marketing; Innovation; Tourism; Theoretical and empirical works (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-33865-1_17

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DOI: 10.1007/978-3-319-33865-1_17

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