Business Transformation Through Service Science: A Path for Business Continuity

George Bithas (), Damianos P. Sakas and Konstadinos Kutsikos
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George Bithas: University of the Aegean
Damianos P. Sakas: University of Peloponnese
Konstadinos Kutsikos: University of the Aegean

A chapter in Strategic Innovative Marketing, 2017, pp 159-164 from Springer

Abstract: Abstract Globalization, technological change, economic crisis, and an increasing demand for specialization have led to new economic activities, new business models, and new value propositions. As enterprises try to react to these challenges, they realize that they need to transform through collaboration with other enterprises in business networks, in order to: (a) develop new value propositions, (b) reduce operating costs, and (c) engage in value innovation activities. In order to enable this transformation, we propose a Service Science approach to assist enterprises in developing collaborative value propositions.

Keywords: Service science; Business transformation; Service Systems; Business continuity (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-33865-1_20

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DOI: 10.1007/978-3-319-33865-1_20

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