Priming Effects on Cross-Cultural Business Ethical Perceptions

Petros Tomaras () and John Tsalikis
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Petros Tomaras: Technological Educational Institute (TEI) of Athens
John Tsalikis: Florida International University

A chapter in Strategic Innovative Marketing, 2017, pp 211-216 from Springer

Abstract: Abstract This research study examines the effect of cross-cultural priming on business ethical perceptions. Priming is based on the idea that our perceptions, actions, and emotions are affected by unconscious environmental cues. Subjects were primed by being exposed to a series of pictures depicting either a northern European culture or a native Latin American culture. Consequently, the subjects answered a series of ethical scenarios. The results indicate that, for some scenarios, respondents primed with the Latin America culture were more tolerant of unethical business practices than the subjects primed with the northern European culture.

Keywords: Cross-cultural business ethics; Priming; Europe; Latin America (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-33865-1_27

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DOI: 10.1007/978-3-319-33865-1_27

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