Modeling of B2C Communication Strategies in Electronic Commerce

Dimitrios K. Nasiopoulos (), Deltouzou Ioanna, Galanis Lida, Papailiou Paraskevi and Despina S. Giakomidou
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Dimitrios K. Nasiopoulos: University of Peloponnese
Deltouzou Ioanna: University of Peloponnese
Galanis Lida: University of Peloponnese
Papailiou Paraskevi: University of Peloponnese
Despina S. Giakomidou: Athens Chamber of Commerce and Industry

A chapter in Strategic Innovative Marketing, 2017, pp 531-537 from Springer

Abstract: Abstract In this paper, there has been an attempt to present the B2C Communication Strategies in Electronic Commerce (e-commerce). The factors of success, as they have emerged from the study of successful e-commerce models until our days, are analyzed. We shall study the interactions between business and customers, by setting variables and by using dynamic simulation models as a key decision tool. Through a thorough study of the interactions between business and customers, and by setting variables and using dynamic simulation models, we wish to demonstrate the need for researching such a matter, in a wide range of factors that affect B2C communication strategies in e-commerce. By using the simulation models, we seek to find the optimum solution, with the ultimate aim of maximizing the wealth of a business.

Keywords: Dynamic simulation models; B2C; e-commerce; Communication strategies (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-33865-1_64

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DOI: 10.1007/978-3-319-33865-1_64

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