Integrating Total Quality Management Philosophy in the Greek Tourism Sector

D. Belias (), E. Velissariou, A. Koustelios, K. Varsanis, D. Kyriakou and L. Sdrolias
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D. Belias: University of Thessaly
E. Velissariou: Technological Educational Institute of Thessaly Greece
A. Koustelios: University of Thessaly
K. Varsanis: Technological Educational Institute of Western Macedonia
D. Kyriakou: Aristotle University of Thessaloniki
L. Sdrolias: Technological Educational Institute of Thessaly Greece

A chapter in Strategic Innovative Marketing, 2017, pp 71-76 from Springer

Abstract: Abstract Tourism sector is currently facing challenges due to the fast paced environment, the changes that it needs to keep up with and the financial crisis as well. Within a highly demanding framework the needs for high standards and total quality management arises. Organizations that are related to tourism need to introduce a philosophy of sustainability by developing innovative practices that will enable them to reserve their competitive advantage. Therefore, total quality management can be a useful tool in improving their products and services by focusing in quality parameters.

Keywords: Total quality management (TQM); Tourism sector; Greece (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-56288-9_11

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DOI: 10.1007/978-3-319-56288-9_11

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