Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences

Ioannis C. Drivas (), Apostolos S. Sarlis, Damianos P. Sakas and Alexandros Varveris
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Ioannis C. Drivas: Linnaeus University
Apostolos S. Sarlis: University of Peloponnese
Damianos P. Sakas: National & Kapodistrian University of Athens
Alexandros Varveris: National & Kapodistrian University of Athens

A chapter in Strategic Innovative Marketing, 2017, pp 117-123 from Springer

Abstract: Abstract In this study, the authors highlight the importance of Keywords in the process of Search Engine Optimization in an effort to increase the global ranking of websites in search engines. Through the usage of tools and indicators, the authors proceed into the extraction of appropriate keywords that can be used in websites for the construction of text and content. In addition a dynamic simulation modeling process takes place in order to calculate and estimate the proper distribution of a company’s resources which intends to invest in the optimization of its website for the improvement of the current presence in the digital marketing world.

Keywords: Search engine optimization; Keywords in SEO; Keywords stuffing in SEO; Keywords overuse in SEO; Dynamic simulation modeling; Decision-making tools; DMS (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-56288-9_17

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DOI: 10.1007/978-3-319-56288-9_17

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