How Do Dry Bulk Freight Levels Affect Minor Dry Commodity Trade and Shipping Marketing During Economic Recession Periods?

Konstantina Athanasiou ()
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Konstantina Athanasiou: Business College of Athens

A chapter in Strategic Innovative Marketing, 2017, pp 273-279 from Springer

Abstract: Abstract The aim of this research is to delineate the impact of dry bulk freight on minor dry commodity parcel sizes during economic recession periods. Although this relation is mostly disregarded in mainstream literature during economic boom periods, in case of economic downturn, it may propel the increase of parcel size up to the optimum point where economies of scale are achieved. The research continues by examining the impact of this phenomenon on the development of the underestimated concept of shipping marketing.

Keywords: Freight; Soft commodities; Parcel size; Shipping marketing (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-56288-9_37

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DOI: 10.1007/978-3-319-56288-9_37

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