Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking

A. S. Sarlis (), I. C. Drivas and D. P. Sakas
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A. S. Sarlis: University of Peloponnese
I. C. Drivas: Linnaeus University
D. P. Sakas: University of Peloponnese

A chapter in Strategic Innovative Marketing, 2017, pp 437-443 from Springer

Abstract: Abstract In this research paper the authors highlight the importance of Search Engine Optimization of a company’s website in order to improve its visibility in the global ranking of websites. First, the authors implement an SEO analyzing tool for the identification of rectifications that need to be done for the augmentation of website’s visibility. In the next step the recommendations that SEO analyzer indicated implemented and completed improving in this way the overall SEO rating. Thereafter, a Dynamic Simulation Modeling process takes place for the estimation of the proper time and way of spending company’s resources for the augmentation of website’s visibility. The model predicted and estimated that the total satisfaction of a decision-maker regarding this return on investment is gradually increased as each one of these recommendations implemented in a specific way of resources’ distribution, strengthening the final decision in order to adopt such a digital marketing tool in decision-maker’s quiver.

Keywords: Search engine optimization; SEO; Dynamic simulation models; DMS; Website ranking; Decision making tools; Digital marketing (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-56288-9_57

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