Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S

José Luis Ruiz-Real (), Juan Carlos Gázquez-Abad (), Francisco J. Martínez-López () and Irene Esteban-Millat ()
Additional contact information
José Luis Ruiz-Real: University of Almería
Juan Carlos Gázquez-Abad: Department of Economics and Business, University of Almería
Francisco J. Martínez-López: University of Granada
Irene Esteban-Millat: Open University of Catalonia

A chapter in Advances in National Brand and Private Label Marketing, 2017, pp 139-147 from Springer

Abstract: Abstract This work analyses how consumers of two different countries—Spain and the U.S.—react to one brand—Private labels (PL)-only assortments—in terms of store-switching intentions. For this purpose we analysed the relationship between three variables—store image, perceived assortment variety and PL purchase intentions—and consumers’ store-switching intentions. To test the hypotheses formulated, we developed an online experiment with a sample of 280 individuals in each country; Structural Equation Models (SEM) have also been used. Results show interesting differences between these countries. In Spain, store-switching intention is diminished when consumers’ perceived assortment variety is high and when they show PL purchase intention. In the U.S., store-switching intention is lower when store image is positive and when consumers’ perceived variety is high.

Keywords: Retailing; Assortment; Private label (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-59701-0_15

Ordering information: This item can be ordered from
http://www.springer.com/9783319597010

DOI: 10.1007/978-3-319-59701-0_15

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().