Neuroeconomics: Genesis and Essence

Danuta Miłaszewicz ()
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Danuta Miłaszewicz: University of Szczecin

Chapter Chapter 5 in Neuroeconomic and Behavioral Aspects of Decision Making, 2017, pp 63-75 from Springer

Abstract: Abstract Making choices and decisions is one of the most important issues in the theory of economics. Neuroeconomics is a subfield of behavioral economics which uses empirical evidence of limits on computation, willpower and greed to inspire new theories of economics. The aim of chapter is to present the milestone on the development path of neuroeconomics, the essence of this science and areas of its researches. The literature analysis method and the induction and deduction method are applied here.

Keywords: Neuroeconomics; Definition; Creation; Research areas (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-62938-4_5

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DOI: 10.1007/978-3-319-62938-4_5

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