The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Sascha Steinmann (), Katharina-Maria Fonferek and Hanna Schramm-Klein
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Sascha Steinmann: University of Siegen
Katharina-Maria Fonferek: University of Siegen
Hanna Schramm-Klein: University of Siegen

A chapter in Advances in National Brand and Private Label Marketing, 2018, pp 143-149 from Springer

Abstract: Abstract We investigated the effects of adding a premium private label product to a choice set of two competing products (a premium brand and a traditional private label). Furthermore, our results show that the manipulation of the pricing of the premium private label influences consumer choice and evaluation of specific product attributes of all products in the choice set.

Keywords: Pricing; Premium private label; Product evaluation; Consumer decision-making (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-92084-9_16

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DOI: 10.1007/978-3-319-92084-9_16

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