Advances in National Brand and Private Label Marketing

Edited by Francisco J. Martínez-López (), Juan Carlos Gázquez-Abad () and Alexander Chernev ()

in Springer Proceedings in Business and Economics from Springer

Date: 2018
ISBN: 978-3-319-92084-9
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Chapters in this book:

Erratum to: Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape

Mario D’Arco and Vittoria Marino

Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness

Hanna Gendel-Guterman and Shalom Levy

Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception: A Preliminary Work

Vanessa Steppuhn

Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors

Maria Sarmento, Mercedes Galan-Ladero and Susana Marques

Usage of Private Label Brands Among Street Vendors in Thailand

Jiaranai Chaiyakarn Zheng and Randall Shannon

Private Label Consumers and National Brand New Products: An Empirical Investigation

Ian Clark Sinapuelas

Does PDO/PGI Labels Contribute to Consumers’ Intention to Buy Premium Private Labels Products? An Empirical Survey

Elisa Martinelli and Francesca Canio

Trajectories to Making Botswana a Destination of Choice: An Evaluation of the Current Awareness and Perception Levels

Tshepo Maswabi, Ntonghanwah Forcheh and Resego Taolo

Flow and Consumer Behavior in an Online Supermarket

Doris Morales-Solana, Irene Esteban-Millat and Alejandro Alegret Cotas

KAM Effectiveness and Future Performance Risk for FMCG Companies. Underlying Risks of KAM

Pedro Rubio, María Eugenia Fabra and Victoria Labajo

Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape

Mario D’Arco and Vittoria Marino

The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration

Marta Rey-García, Ana Regueiro Otero and Vanessa Mato-Santiso

Does Culture Affect Consumer Behaviour, When Shopping On-Line?

Adnane Alaoui and Donata Vianelli

Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping

Maria-Jose Miquel-Romero, Marta Frasquet-Deltoro and Alejandro Molla-Descals

Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

Natalia Rubio, Nieves Villaseñor and Jesús Yagüe Mª

Private Label Sourcing Negotiation: Premium PL from Dual Brander

S. Chan Choi

The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Sascha Steinmann, Katharina-Maria Fonferek and Hanna Schramm-Klein

Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S

José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat and Francisco J. Martínez-López

Can Stochastic Availability Predict Private Label Shares? Modelling Approach and Preliminary Results

Yutian Shen and Jack Cadeaux

A Bibliometric Analysis of the Private Label Literature

Marcello Sansone, Annarita Colamatteo and Maria Anna Pagnanelli

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DOI: 10.1007/978-3-319-92084-9

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