A Bibliometric Analysis of the Private Label Literature

Marcello Sansone (), Annarita Colamatteo () and Maria Anna Pagnanelli ()
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Marcello Sansone: University of Cassino and Southern Lazio
Annarita Colamatteo: University of Cassino and Southern Lazio
Maria Anna Pagnanelli: University of Cassino and Southern Lazio

A chapter in Advances in National Brand and Private Label Marketing, 2018, pp 169-176 from Springer

Abstract: Abstract This work analyses a dataset of 567 papers (from 1990 to 2017) about private label and store brand, providing a framework of the scientific literature in terms of trends in publications over time, the most productive and most cited authors, and the most relevant scientific journals. Moreover, an analysis of the co-occurrence of the keywords, synthesized in a co-word map, provides a representation of the content of the research about the private label and defines the cognitive structure of the field, involving information about the core topic, the active research fronts and emerging topics. The results show an increasing relevance of the private label literature over time, the main core of research that concerns the determinants and model for private label purchase, and numerous aspects that can be explored in research about the private label.

Keywords: Private label; Store brand; Bibliometric analysis; Co-occurrence; Co-word analysis (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-92084-9_19

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DOI: 10.1007/978-3-319-92084-9_19

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