Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors

Maria Sarmento (), Mercedes Galan-Ladero () and Susana Marques ()
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Maria Sarmento: Nova School of Business and Economics
Mercedes Galan-Ladero: University of Extremadura
Susana Marques: University of Aveiro

A chapter in Advances in National Brand and Private Label Marketing, 2018, pp 17-22 from Springer

Abstract: Abstract This study addresses consumer attitudes towards PLs and NB promotions during recessions. The research adopts a mixed method approach, combining interviews and a survey applied to consumers in a context of economic crisis. The results show that economic contractions change consumer behavior, highlighting the consumers’ rational dimension. They also establish bases for structural learning. Consumers assumed that the crisis helped them to become more economically and socially responsible, assuming an intention to maintain rational and responsible behaviors in a post-recession stage.

Keywords: Private labels; National brands; Consumer behavior (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-92084-9_3

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DOI: 10.1007/978-3-319-92084-9_3

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