Brand, Label, and Product Intelligence

Edited by Joseph Kaswengi () and Aurore Ingarao ()

in Springer Proceedings in Business and Economics from Springer

Date: 2022
ISBN: 978-3-030-95809-1
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Chapters in this book:

Ch Chapter 1 Quality Certification in the Face of Agricultural Relocalization: Between Peaceful Coexistence and Tension—Analysis Based on Cheese Production in Occitanie (France)

Julien Frayssignes, Anne-Emmanuelle Fiamor, Michaël Pouzenc and Valérie Olivier Salvagnac

Ch Chapter 10 Personal Branding of Professors in Social Media: A Choice or a Necessity in Our days?

Irma Shyle

Ch Chapter 11 From Chambord’s Brand Equity to the Construction of a Touristic Destination’s Image: A Reductive Marketing Approach

Koffi Selom Agbokanzo and Philippe Tanchoux

Ch Chapter 12 Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude and Booking Intention

Mónica Gómez-Suárez and Mónica Veloso

Ch Chapter 2 An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers’ Perceptions and Behaviors

Imane Sbai, Abdelaziz Bahoussa and Chandes Gerard

Ch Chapter 3 Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistance

Aurore Ingarao and Joseph Kaswengi

Ch Chapter 4 Consumption Values of Organic and “Beldi” Food Products in Morocco

Salima Jazi and Ghizlane Kasmi

Ch Chapter 5 Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over 1984–2021

Sara Tahali, Hélène Yildiz and Joseph Kaswengi

Ch Chapter 6 The Impact of Mobile Phone Brand Personality on Brand Equity Among Albanian Consumers

Irma Shyle

Ch Chapter 7 How Fair is the Handling of the Claimant Customer? A Comparison Between the e-mail and Telephone Channels

Sara Tahali and Hélène Yildiz

Ch Chapter 8 Influence of Electronic Word of Mouth on Purchase Intention: Case of Facebook Groups Dedicated to Purchases on Foreign Websites

Issam Ezzahi and Salima Jazi

Ch Chapter 9 The Impact of Digital Influencers on Consumer Behavior: Towards a Conceptual Framework of Purchase Intention

Shehrazed Dada and Salima Jazi

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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbuec:978-3-030-95809-1

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DOI: 10.1007/978-3-030-95809-1

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