Advances in Digital Marketing and eCommerce

Edited by Francisco J. Martínez-López () and Luis F. Martinez ()

in Springer Proceedings in Business and Economics from Springer

Date: 2022
ISBN: 978-3-031-05728-1
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Chapters in this book:

Recommendation Agents? I don’t Know Any and I don’t Trust Them!

Simoni F. Rohden and Diully Garcia Zeferino

The Impact of a Company Website and Its Perceived Quality on the Buying Intention in B2B-Settings

Christian Koch and Michael Hartmann

Impact of Purchasing Experience on Brand Loyalty Comparing Third Party and Brand Electronic Commerce Site

Takumi Kato

Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic

Cong-Minh Dinh and Sungjun Steven Park

Reassessing the Marketing Mix Through the Lens of Digitalization

Melike Demirbag-Kaplan and Lena Cavusoglu

Why Does the User’s Attitude for Co-creation Online Vary Across Cultural Contexts? The Role of Prior Experience, Perceived Risk of Use, Brand Reputation, and Brand Trust

Maryna Chepurna and Josep Rialp Criado

Key Opinion Leader and Business Growth: Econometrics and Machine Learning Approaches

Yanni Ping, Jorge Fresneda, Yun Zhu and Chelsey Hill

Omnichannel Experience in Loyalty Loop for Customer Engagement Management

Taewon Suh and Sang Bong Lee

Consumers’ Online Brand Related Activities in the Context of Their Motives and Outcomes: Case Study of the Social Network YouTube

L’udovít Nastišin and Richard Fedorko

An Analytical View of Online Consumers’ Behavior in the Visegrad Group Countries: Social Status Perspective

Richard Fedorko and Štefan Král’

A Systematic Literature Review of Profit Models for Online Marketing Channels

Silvia Angeloni

The Use of the Shopping Cart: The Problem of Abandonment in e-Commerce

Pedro R. Palos-Sanchez, Rocio Radio Martinez, Mercedes García-Ordaz and Juan José López García

Conceptual Framework of Influencer’s Marketing Power

Petr Weinlich and Tereza Semerádová

Cognitive Assimilation and Satisfaction with Live Streaming Commerce Broadcast in Hong Kong

Mark Ng, Monica Law, Lubanski Lam and Celine Cui

The Influence of Linguistic Style on Consumer Engagement: A Study from Top Global Brands’ Posts on Facebook

Renato Hübner Barcelos and Ana Cristina Munaro

Magic Mirror: “You are the Fairest of Them All!” Cross-buying at the Point of Sale

Björn Gorlas and Carsten D. Schultz

Influencer Authenticity – Conceptualization, Nature and Nomological Role

Christina Lindmoser, Wolfgang J. Weitzl and Robert Zniva

Are Media Relevant in Promoting Brand Attitude? The Evidence of ‘Super Media’ During the Pandemic in Spain

Carolina Guerini and Antonio Brandolisio

Can Eye Trackers and EEG Be Used by Small-Medium Marketing and Advertising Agencies? A Qualitative Study

Ioanna Yfantidou, Kyriakos Riskos and George Tsourvakas

Privacy-Preserving User Modeling for Digital Marketing Campaigns: The Case of a Data Monetization Platform

Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhenze Wu and Qiwei Han

Profiling the Users of Mobile Payments in Belgium: A Study Exploring Socio-demographics, Social Media Usage, and General Impulsive Buying Tendency

Johan Hellemans, Kim Willems and Malaika Brengman

Analysis of the Impact of Brand Fit on Perceived Credibility of Social Media Influencers by European Millennials

Anna Schneewind and Nora Sharkasi

Omnichannel: Factors that Determine Adoption of Webrooming and Showrooming for Three Product Categories

Javier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita, Maria-Luisa Sole-Moro, Jordi Campo Fernández and John-Andrés Serna-Ramírez

The Impact of Pandemic Restrictions on Offline and Online Grocery Shopping Behavior - New Normal or Old Habits?

Philipp Brüggemann and Rainer Olbrich

Factors Leading to the Adoption of IoT in the Home: An Exploratory Model of the Domestication Theory and Technology Adoption Theories

Javier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita, Maria-Luisa Sole-Moro, Luz A. Montoya-Restrepo and Ivan A. Montoya-Restrepo

The Highly Sensitive Person (HSP) and Online Shopping Behavior: The Impact of Visual Stimuli on Attitude Towards the Ad and Purchase Intention

Ana Cláudia Amaro, Luisa M. Martinez and Amadeu Quelhas Martins

Online Customer Engagement in the Aftermath of COVID-19: Opportunities for the Luxury Industry

Duc Hoang, Sofia Kousi and Luis F. Martinez

The Effect of Electronic Word-of-Mouth (eWOM) on Consumer Ratings in the Digital Era

Omid Asgari, Alexander Weise, Saulo Dubard Barbosa and Luis F. Martinez

Effects of Endorsers Popularity and Gender on the Audience’s Attention to the Advertisement from a Neuromarketing Perspective: An Eye-Tracking Study

Majid Zahmati, Seyed Morteza Azimzadeh, Mohammad Saber Sotoodeh and Omid Asgari

Influencers’ (Parasocial) Relationships with Their Followers: Lessons for Marketers and Influencers

Debbie Human- Van Eck, Chris Pentz and Tobias Beyers

Innovation, Commercialization, and Sustainability of Earth Observation in Space Business: Tensions and Paradoxes

Luis Filipe Lages

Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce

Ingrit Moya and Jesús García-Madariaga

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DOI: 10.1007/978-3-031-05728-1

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