Advances in National Brand and Private Label Marketing

Edited by Francisco J. Martínez-López (), Juan Carlos Gázquez-Abad () and Marco Ieva ()

in Springer Proceedings in Business and Economics from Springer

Date: 2022
ISBN: 978-3-031-06581-1
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Chapters in this book:

Does Consumer Involvement in PLBs of Retail Food Affect Development?

Hanna Gendel-Guterman and Dalia Shilian

Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility

Saptaparni Chaki, Janine Dermody and Nicoletta Occhiocupo

The Forgotten Effects Theory in the Case of Consumer Decision Making in the City of Barcelona

Emili Vizuete-Luciano, Sefa Boria-Reverter, María Luisa Solé-Moro and Ana María Argila-Irurita

Omnichannel Customer Journeys – Fragments of a Never-Ending Story?

Alina Both, Sascha Steinmann and Polymeros Chrysochou

Consumers’ Attitudes and Purchases in Online Versus Offline Grocery Shopping

Philipp Brüggemann and Koen Pauwels

National Brand’s Incentive to Offer Premium Private Labels

S. Chan Choi and Ozge Turut

Private Label Consumer Purchasing Habits

Ana Frías-Marcos

The Profitability of Store Brand Introductions by E-commerce Platforms Selling Competing National Brands

Salma Karray

Price-Quality Relationships for Products with and Without Private Labels

Peter J. Boyle

Private Label vs Leading National Brand in the Online Grocery Retail Setting

Edoardo Fornari, Francesca Negri, Alessandro Iuffmann Ghezzi, Daniele Fornari and Sebastiano Grandi

Introducing the Concept of Brand Appropriation Through Optics Wars

Mathieu Lajante and Riadh Ladhari

Brand Purpose as the Next Marketing Paradigm

Belén Derqui

The Illusion of Brand Control: An Integrative Review

Alfonso Siano, Agostino Vollero and Alessandra Bertolini

The Economic Evaluation of the Brand in Insurance Companies

Vincenzo Sanguigni

The Moderating Effect of Store Image on the Relationship Between Private Label Naming Strategy and Perceived Risk

Lukas Stoppacher, Thomas Foscht and Andreas Eisingerich

Metaverse Marketing for Community Development: Revitalization of Traditional Industrial Sectors in Thailand

Sitsada Sartamorn and Hiroko Oe

Innovating in Design and Packaging: Implications for the Environment

Marco Ieva and Ida D’Attoma

AI, Neuro- and Smart-Retail and Employees’ Comfort: Joint Technologies of Transformative Service Research

Myriam Caratù

The Examination of Tech Disruptions’ Patterns on the Consumer Journey

Maya F. Farah, Zahy Ramadan and Manal Yunis

Emerging Trends in Retailing and Consumption Patterns

Elisa Arrigo and Anna Claudia Pellicelli

Order Fulfilment Options and Omni-channel Retailer Performance During the Pandemic

Ian Clark Sinapuelas

Impact of CSR Communication on Brand Business and Social Values

Didier Louis and Cindy Lombart

Roles and Implications of Marketing Communications in Retail Settings: A Systematic Review

Michele Girotto, Luisa Solé Moro Mª and Ana Maria Argila Irurita

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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbuec:978-3-031-06581-1

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DOI: 10.1007/978-3-031-06581-1

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