Fashion Communication in the Digital Age

Edited by Nadzeya Sabatini (), Teresa Sádaba (), Alessandro Tosi (), Veronica Neri () and Lorenzo Cantoni ()

in Springer Proceedings in Business and Economics from Springer

Date: 2023
ISBN: 978-3-031-38541-4
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Chapters in this book:

The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication

Paula Gárgoles and Gabriela Ambás

Instagram: Digital Behavior in Luxury Fashion Brands

Marta Torregrosa, Cristina Sánchez-Blanco, Patricia SanMiguel and Jorge Río Pérez

Metartisanry: Fashion, Metaverse, and the Future of Artisanry in Brazil

Miruna Raimundi Gois, Daniela Novelli and Lucas Rosa

Metaverse and Its Communication. The Future is Here. True or False?

Cecilia Winterhalter

Extended Reality (XR) in the Digital Fashion Landscape

Ana Paula Faria and Joana Cunha

A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion

Michela Ornati

Communicating Digitalised Supply Chain Transparency: Towards a Guide for Fashion SMEs

Hilde Heim and Julie Hodson

How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image?

Giulia Ferrini, Sebastian Huber and Verena Batt

The Perks of Being Digital. Nikeland: A Case Study

Erika Temperino

How Swiss Watchmaking Brands are Communicating Made in Switzerland

Alina Rech, Alice Noris and Nadzeya Sabatini

Made in Italy? Images and Narratives of Afro-Italian Fashion

Ludovica Carini and Silvia Mazzucotelli Salice

European Fashion Companies and Chinese Social Media Influencers

Joanna Liu and Lorenzo Cantoni

Developments of Cultural Appropriation in Fashion: An In-Progress Research

Flavia Piancazzo

What Would Kachru Wear? A Discourse Analysis of Global Englishes in Fashion Weblogs from Expanding Circle Countries

Lisa D. Lenoir

Homo Consumens, Amidst Advertising and ‘Sports’ Fast Fashion. The Role of Ethics in Marking Out the Vulnerability of Consumers

Veronica Neri

Ryunosuke Okazaki: Fashion through the Prism of Posthuman and Affect Theories

Kiera McMillan

Exploring Symbolic Effect of New Media: The Impact of Bilibili on Gen Z’s Cohort Identity and Aesthetic Choices in Fashion

Hsin-Pey Peng

Clothing as an Element of Identity and a Trend of Self-completion in Generation Z in Colombia

Eileen Delgado, Laura Mejía Ocampo and Angela Dotor Robayo

Communication of Fashion Sustainability in the USSR and Modern Russia: What Does the Young Generation Know About Ecological and Social Agendas in Fashion?

Olga Karamalak and Tatiana Sokolova

The Political Potential of Glamour: The Example of Underwear

Fabiola Adamo

Fashion Shows: The Greatest Show on Earth

Patricia SanMiguel, Ana Rus-Navas and Teresa Sádaba

Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube

Natalia Luque-Zequeira and Marta Torregrosa

Teleworking and Video-Meetings. Does Fashion Fit?

Tekila Harley Nobile and Lorenzo Cantoni

Fashion Film and OBC (Online Brand Community): The Co-authoring Dynamics

Simonetta Buffo

Towards a More Elaborate Understanding of the Fashion Photoshoot – An Aesthetic Production with the Element of Age

Dorrit Bøilerehauge

Rethinking Fashion Storytelling Through Digital Archives and Immersive Museum Experiences

Romana Andò, Samuele Briatore and Gianni Denaro

When Shoe Heritage is on Display

Charlotte Stachel and Lorenzo Cantoni

Corporate Fashion Museums Communication Strategies: The Case of the Louis Vuitton Maison de Famille in Asnières-sur-Seine

Sandra Biondo

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DOI: 10.1007/978-3-031-38541-4

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