Advances in National Brand and Private Label Marketing

Edited by Francisco J. Martínez-López (), Juan Carlos Gázquez-Abad () and Els Gijsbrecht ()

in Springer Proceedings in Business and Economics from Springer

Date: 2016
ISBN: 978-3-319-39946-1
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Chapters in this book:

Determinants of Consumer Evaluations for Private Label Brands

Paul C. S. Wu

The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study

Rita Coelho do Vale and Pedro Verga Matos

An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels

Sebastian Molinillo, Yuksel Ekinci and Arnold Japutra

Psychographic Traits Influencing Private Label Proneness in the Product’s Life Cycle Growth Stage

Hanna Gendel-Guterman and Shlomo Lampert

Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences

Ahreum Maeng and Pankaj Aggarwal

Retail Brand Extension: The Moderating Role of Product Knowledge

Elisa Martinelli, Francesca Canio and Gianluca Marchi

Is Being Private Better or Worse Online? Private Labels Performance in Online Grocery Channel

Magda Nenycz-Thiel, Jenni Romaniuk and John Dawes

The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands

Natalia Rubio, Nieves Villaseñor and Maria Jesús Yagüe

To Retain or to Recover National Brand Consumers? Effects of Price, Promotion and Product Innovation Strategies

Carmen Abril and Joaquin Sanchez

Explaining National Brands and Private Labels Price Differentials: A Theoretical Model

Pedro Verga Matos and Rita Coelho Vale

The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment

Olivier Reimann and Udo Wagner

Do Feature and Discount Promotions for National Brands Primarily Drive (National) Brand Choice, Store Choice, or Both? An Exploratory Analysis

Jonne Guyt and Els Gijsbrechts

Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach

José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat and Francisco J. Martínez-López

Do Quality Systems Really Refer to Quality? Consumer Research on Consumer Reputation and Knowledge of Food Quality Systems in Hungary

Katalin Székelyhidi

Contrasting Thai and Chinese Shopper Behavior and Satisfaction with PL Brands

Randall Shannon

Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data

Marco Ieva, Ida D’Attoma, Cristina Ziliani and Juan Carlos Gázquez-Abad

Store Brands in Tourist Services

Enrique Bigné, Eva-María Caplliure and María-José Miquel

Global Private Label Convergence: Fact or Fiction?

Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee and Kapil Tuli

Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude

Mónica Gómez-Suárez, Myriam Quiñones and María Jesús Yagüe

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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbuec:978-3-319-39946-1

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DOI: 10.1007/978-3-319-39946-1

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