Introduction

Rimantas Gatautis, Jūratė Banytė () and Elena Vitkauskaitė
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Rimantas Gatautis: Kaunas University of Technology
Jūratė Banytė: Kaunas University of Technology
Elena Vitkauskaitė: Kaunas University of Technology

A chapter in Gamification and Consumer Engagement, 2021, pp 1-6 from Springer

Abstract: Abstract This chapter is an overall introduction to the monograph, explaining the reasoning for the research on gamification-based consumer engagement in value creation in the context of information communication technologies (ICT) development, as well as listing the research questions, the aim, and objectives addressed by the authors in this book.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-030-54205-4_1

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DOI: 10.1007/978-3-030-54205-4_1

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