The Concept of Shared Value in the Context of Newest Marketing Theories

Regina Virvilaitė and Aistė Dovalienė ()
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Regina Virvilaitė: Kaunas University of Technology
Aistė Dovalienė: Kaunas University of Technology

A chapter in Gamification and Consumer Engagement, 2021, pp 7-32 from Springer

Abstract: Abstract The chapter emphasizes context specific and multifaceted nature of the shared value phenomenon. Different methodological approaches towards the concept of value are analysed; mechanism of the shared value creation is explained, providing principles of value co-creation; and dimensions of shared value from two different perspectives—the customer and the company—are identified.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-030-54205-4_2

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DOI: 10.1007/978-3-030-54205-4_2

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