Consumer Engagement in the Context of Value Creation

Jūratė Banytė (), Rita Kuvykaitė and Asta Tarutė
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Jūratė Banytė: Kaunas University of Technology
Rita Kuvykaitė: Kaunas University of Technology
Asta Tarutė: Kaunas University of Technology

A chapter in Gamification and Consumer Engagement, 2021, pp 33-67 from Springer

Abstract: Abstract In this chapter a critical analysis of theoretical approaches towards the concept of consumer engagement is performed, peculiarities of consumer engagement behaviour in traditional and virtual environment are substantiated, and consumer engagement causing factors as well as consumer engagement dimensions are identified.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-030-54205-4_3

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DOI: 10.1007/978-3-030-54205-4_3

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