Conclusions and Further Research Directions

Rimantas Gatautis, Jūratė Banytė (), Rita Kuvykaitė, Regina Virvilaitė, Aistė Dovalienė, Žaneta Piligrimienė, Agnė Gadeikienė, Elena Vitkauskaitė and Asta Tarutė
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Rimantas Gatautis: Kaunas University of Technology
Jūratė Banytė: Kaunas University of Technology
Rita Kuvykaitė: Kaunas University of Technology
Regina Virvilaitė: Kaunas University of Technology
Aistė Dovalienė: Kaunas University of Technology
Žaneta Piligrimienė: Kaunas University of Technology
Agnė Gadeikienė: Kaunas University of Technology
Elena Vitkauskaitė: Kaunas University of Technology
Asta Tarutė: Kaunas University of Technology

A chapter in Gamification and Consumer Engagement, 2021, pp 173-181 from Springer

Abstract: Abstract The results of the theoretical studies on the issue of the value concept, shared value creation and shared value dimensions in the context of new marketing theories prove the relevance of such studies and expedience of research in different contexts:

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-030-54205-4_8

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DOI: 10.1007/978-3-030-54205-4_8

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