How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks?

Joni Salminen (), Ilkka Kaate (), Rami Olkkonen (), Yanwu Yang (), Soon-Gyo Jung () and Bernard J. Jansen ()
Additional contact information
Joni Salminen: University of Vaasa
Ilkka Kaate: University of Turku
Rami Olkkonen: University of Turku
Yanwu Yang: Huazhong University of Science and Technology
Soon-Gyo Jung: Hamad Bin Khalifa University
Bernard J. Jansen: Hamad Bin Khalifa University

A chapter in The Design of Human-Centered Artificial Intelligence for the Workplace, 2025, pp 167-181 from Springer

Abstract: Abstract This chapter discusses the role of personas—more particularly, intelligent personas—which are personas enabled by intelligent systems, in online advertising work. Through a conceptual analysis, we find that intelligent personas can contribute to all central parts of the online advertising work process, including segmentation, targeting, ad creation, account structuring, optimization, and reporting. We discuss an intelligent advertising system in which personas are a central hub for actions.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-031-83512-4_10

Ordering information: This item can be ordered from
http://www.springer.com/9783031835124

DOI: 10.1007/978-3-031-83512-4_10

Access Statistics for this chapter

More chapters in Progress in IS from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().